logo & postcards

I've been trying to focus on the logo by working with other type options and will continue to down playing with the symmetry and asymmetry as well as varying the colors. I also worked on postcard and uniform designs. 9 hours







This weekend I will be making more versions of a postcard, poster and the intro page of the website.

I also made more decisions and planning of the organization such as answering these questions.

How do the children learn about each other?
The children will learn about each other similarities and difference through practicing baseball/softball each day and spending time together, before and after practices. There will also be traveling to games since our team will be competing against other baseball/softball teams in the entire state of Wisconsin. Each coach with Rising Star are truly stellar role models leading these children in self awareness and learning to focus on positive qualities of others. The key component while at Rising Stars is to treat everyone with respect. There will also be social outings, such as movie night, bowling, miniature golf outings, allowing the children to continue to interact outside of the baseball field. Friendships and trusts will be developing as they work and play together, side by side.

What are the children doing together?
There will be practices for all the baseball/softball players on Monday through Thursday, after school. The group will also meet after school on Fridays, but this day is devoting to promote community building. With their coaches continuing to lead the way, one agency will be their focus for a designated time period. We will be working closely with many different non-profits such as United Way, Salvation Army, Goodwill, Homeless Shelter, Food Pantries, and other deserving groups. As we rotate through these organizations, one representative from that group will be visiting Rising Star during the time we are volunteering for this group. This person will educate us on what they do for the community and how our children can make a difference.

The teams will be grouped by age groups, a team for 9-10, 11-12, 13-14 and there will be separate groups for girls and boys--softball for girls, baseball for boys. The organization will always try to group similar skill players together so each person is able to feel comfortable and motivated to get better throughout the year. Changes can be made throughout the season, so each team will be as strong as possible. Many of the conditioning drills, fielding, battling, throwing and conditioning will be done in a large group setting so there will be plenty of interaction within your group and amongst all the players at Rising Star. All of our Friday activities, social events and community outreach projects are done as a complete Rising Stars Unit. We are always promoting community; working together provides a stronger presence.


If you have any suggestions of things that are not clear before my presentation, please let me know! below is my abstract as well.

I am looking to create design material for a fictional non-profit company titled Rising Stars, a baseball and softball organization for boys & girls ages 9-14. Rising Stars will bring together kids from diverse areas to learn new perspectives and focus on the life-building skills that are also associated with all sports: teamwork, goal setting, improvement, hard work, and dedication.

Rising Stars will be located in my hometown of Madison, Wisconsin. Madison will benefit by this organization as there are many diverse areas, but they tend to be naturally separated. Bringing groups together as they play and work, side by side, will promote self-awareness, leading to personal growth and as a result, build a stronger community. This youth sports organization is the first of its kind in this area. Rising Stars will be able to bring groups together as they form a common goal: making the entire city more cohesive and teaching our youth to be excellent citizens.

The vision is to bring together kids who would not otherwise meet each other and create an interaction through baseball and softball. Rising Stars provides a healthy social setting where boys and girls can play sports together, be enthusiastic and learn new skills and cooperatively achieve many life long goals. The foundation for my organization includes: play, inclusive, collaboration, open-minded and empathy. The objectives of Rising Stars would be for children to work with peers coming from differing backgrounds and perspectives.

This branding project will feature logo, signage, and uniform design, along with other promotional materials. The goal for this project is to establish a cohesive marketing
system. These designs will show the public that Rising Stars' is a vibrant and active athletic alternative for boys and girls to participate as an after school activity.

editing cont'd

Over the weekend, I have been working with the star image and possible variations of the logo as well as working on different materials such as the design on the uniform and recruitment postcards.



I'm still exploring this shape, and possibly working with other shapes while still conveying a theme of collaboration. I feel I am making progress on this, but right now I am not seeing one design that screams rising stars. I also might try working with the star that has multiple overlapping circles and see how I can possibly tweak that into a logo.

editing

Over the past two weeks, I am now starting to finalize my key concepts for my organization, which is exciting because I am realizing that these concepts are clearer to the audience and now I can get the chance to work on my designs. 4 hours

I also continued to research existing non-profits that I could create a re-design of the organization, something that Hannah Smotrich suggested from the guest critique. One organization called United through Sport. This organization gives youth in South Africa to play sports where there isn't opportunity as well as raising awareness of poverty. I was thinking about creating design work for an existing organization or create my own organization and I decided to stick with the second option. 2 hours

As I was editing my mission and vision of the organization, I was hesitating on a location that the organization would be based upon. I have made the choice to have located in Madison, WI, my hometown and attract the kids from the various and diverse areas of Madison. Last week I was thinking about having Rising Stars located in LA, because I was thinking of the diversity and the kids from different backgrounds, but then I realized I had no personal interest with LA compared to Madison.

My revised objective and vision is to bring together kids who would probably not meet each other because they are not of neighboring areas and create a fun interaction through baseball and softball while providing a healthy social setting where boys and girls can play sports together, be enthusiastic and together achieve new skills and reach new goals. Keywords for my organization would include: play, inclusive, collaboration, open-minded, empathy

The results of Rising stars would be for kids to meet other kids their age that have different perspectives that they would not be aware of each other and continue to develop life long skills such as learning to work with all different types of people.

Here are my favorite logo options for rising stars. Now I am looking at the star as a symbol to show that kids are coming together from different areas of Madison to play baseball. I also wanted to see if my shape exercises could work on a uniform design. I'm not so sure if it works yet but I will continue to make more designs. 4 hours




I also worked on putting my presentation together. I'm glad my presentation was clear, because I was nervous that people would be confused if someone has not heard about my process. 4 hours

Next week, I am looking to create more designs for all materials such as logos, uniforms, posters and brochures. I will be meeting with Janie and Seth this Tuesday so I'm excited to get feedback.