shapes & words

Over the week I continued to working on playing with shapes and working in a possible design for rising stars. 7 hours







I really enjoyed Hannah's feedback from yesterday, it was great to get an outsider's opinion. She thought my overall project was too vague and dig deeper for a more concrete meaning for the overall organization. A suggestion that I liked was to look at organizations that use sports as a means for raising awareness to other topics. Continuing on, I am going to research other organizations and using the past research
further analyze other organizations.

grants, colors & shapes

Most of this week was spent working on my grant application. 3 hours

I also continued working on shape exercises and working more with layering transparent shapes and trying to capture the ideas of movement. Amanda recommended I look at the work of installation artist Cornelia Parker to understand the feeling of explosion especially in the photos below. 3 hours




From the additional shapes exercises I created the feedback I got was that the color palate was a bit muted and not great for the target age group of 9-14.





Next week I am going to continue making more shape exercises with a variety of bright colors as well playing with the spaces between the shapes similar to this example I created.


I like Erica's comment from the last post saying it would be good to experiment with more abstract shapes so I'm excited to see how that will turn out since the shapes I have been working with are geometric. I will also work with loren ipsum text as well with the text of rising stars for a logo that can convey the qualities of the organization.

sketches

Since I have decided on the title of Rising Stars, I started sketching possible ideas of what the logo could look like. 3 hours






After talking to Seth and Amanda, they suggested that I create shape exercises so I could visualize these adjectives that will describe Rising Stars:
-explosive
-play
-social
-laugh
-happiness
-quirky
-energetic
-spirit
-vibrant
-active
-boisterous
-exuberant
-improving
-friendly
-growing
-teamwork
3 hours






I also tried working with type with a made up words and trying to see if the words could resemble the adjectives above.



From the feedback I have received, next week I am going to continue making more refined shape exercises trying to convey more of the words and figuring out what shapes would sell the idea. I am also going to create a time line of events that would occur throughout the year, similar to the tournaments, leagues that I discussed with the director of Common Bond Basketball. This is something that I didn't think of originally, and important to consider the marketing side as well as the design and visual aspect of Rising Stars.