Thursday, January 20, 2011
postcards
This week, I focused on tweaking the logo and designing postcards for recruitment. One idea I had for the kid's postcard was creating emoticons out of baseball items, now I do feel stuck with that theme. I continued creating images that show that UP is about a team atmosphere, something that was not shown from the emoticon designs.
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Jayme, you need to get more creative. The new logo has a nice movement to it, but is sort of hard to read and does not feel particular to this organization specifically. The first poster grouping here are too simple. I don't understand the phrase "Head Up" or what that should imply. Do you mean "chin up"? And if so, that implies that someone is going through a hard time and needs to look on the bright side of things. From what I understand about your organization, that doesn't seem to fit. "Hit homeruns on and off the field" is a nice sentiment, but a phrase that I have heard a lot before and that has been used in commercials fairly recently. Try to come up with phrase that are more original and more specific to these specific group of kids you are supposed to be marketing towards. The text is also too stagnant and does not bring these phrases alive. The color schemes for "take five" and "hit it out of the park" are too muddled and lack the energy that the words imply. Overall, the books with the bat leaning on them works the best, but I also didn't realize that doing well in school was a focus of your organization.
ReplyDeleteI like the idea of using the emoticons, especially as a way to connect with this younger generation. The green "home run" one seems to be working, though the combination of the image and text don't make a lot of sense. The smiley face with the baseballs for eyeballs is also working. The others all seem a bit too forced and clunky. The "strength of a team" chain is kind of frightening, making me think more of prison, and I don't know quite what you are going for there, though the text has the right sentiment.
The photos for "cooperation in action" works really well, but the text is too explanatory of what is going on. Where did this photo come from?? I also like the handwritten text that goes with this image.
Overall, your words and images need to be much much much less generalizing and get specific about who these kids are, where they live, what they will do, how this organization can help or benefit them (you will make friends, how? you will become a leader, how? you will have fun, how?) Make something that will visually and verbally excite kids to want to be a part of what is happening. Have you tried writing about joining this team as a story to figure out wording that way? Maybe create a fictional kid, or use someone you already know, and create a backstory for them, tell the story of how they joined the team, what they do on the team, how it has influenced their lives in different ways. Just get specific!